1. Context
Album- "Hot Shot" Release date: August 8 2000
Artist- Shaggy
Label- MCA Records

2. Purpose
To relate his ideals of a relationship with his audience.

3. Audience
Intended audience is teens and adults

4. Genre
Reggae, R&B and Pop


http://www.allmusic.com/album/hot-shot-mw0000552532